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A
few weeks back, I was invited to judge a competition amongst the students of De
La Salle College of Saint Benilde, School of HRIM entitled "7th Cutting
Edge, The Food truck Throw down".
It
was not hard for me to say yes, since food and design are two of my
passion. Although the organizers have set the criteria, each of the
judges have different fields of expertise therefore resulting to different
approach in judging.
As
a general unsolicited advice to the teams, I'm looking at how they balance the product with the concept and design. Some has great concepts but lucks luster in their product. Some has a good product but exaggerates on the concept. Some focused more on the product and failed to make the food truck just as interesting.
Congratulations
to Bunzwhich, PK Generation, The Caribbean, Healthy Avenue and Nacho
Warma. My scores for them were good enough to qualify them to the next
round... if there's any hehe.
The
Caribbean
I
love the product. The flavored crabsticks and squid balls were so
addicting. I like the Pirate Ship theme of truck and the way they
integrate details like the sail and the wood planks in the design. I was
hoping that the Pirate theme was translated more on the display itself and not
just the costumes. Because there's not much to see in the display, I felt
the costumes overpowers product.
Healthy
Avenue
I
like the display. The consistency of the design of the food truck, the
uniforms and the collateral to the Healthy Food for People on the Go was
spotless. My issue on the team is on product knowledge. Since they
already have created the menu, and they claim that its healthy, they should be
able to answer the question what makes your food healthy easily. It can
be expressed in calorie count, fat burning and muscle building properties of
the ingredients. Maybe they were just nervous when I approached them, but
I did not get the answer I was looking for.
PK
Generation
I
like the product and the concept. It's just not as spectacular as the
other group.
Nacho
Warma
I
did not see the efforts to marry the Mexican and Middle Eastern Concept.
I felt that these are two concessions sharing the same truck.
Bunzwich
I like the uniform, the graphics and the travel theme. The Pandesal with international fillings failed to live up to the concept.
Moving
on to the Teams I like. Tied at 4th place were 5 teams. The
Breakfast Lab, Bursilog, Crazy Calzones, That's a Wrap and Wheels on Fire.
What's common with these teams is that I think they have a breakthrough product
and they develop their concept to compliment it.
The
Breakfast Lab
I
like the product. I love the idea that it allows you to interact with
what you eat. The uniforms were functional. The display and menu
were consistent to the theme. The design of the food truck could have
been improved more with graphics. They could have added a maze of pipes
or just have kept a vintage silver steam punk design.
Bursilog
I
like the idea of making our favorite Si-Log portable by wrapping it like a
burrito. The color choice and the graphics catch the attention. The
uniforms were fun and functional and consistent the theme. I don't see
how the Vinta's of Zamboanga fit into the concept, but I like how it turned
out. They could have just focused on what’s common between the
Philippines and Mexico that is the Fiesta. The muted pastel colors made
it look more expensive.
Crazy
Calzones
Making
Calzones convenient is a great idea. I like the uniform and crazy
patterns. The design of the truck is also consistent with the theme and
colors. My suggestion is to use less of the black and more of the red and
orange or add white to balance the dark shades. Black and Orange looks Halloween
to me.
That's
a Wrap
First,
I love the energy of the team and its members. The way they interact is
enough to get me to buy their product. I like the concept more than the
menu items. They have the best menu board for me. The uniforms were
simple yet utilitarian and true to the theme. The design of the truck
looks like a crew van, much like a delivery truck that I think is still
consistent.
Wheels
on Fire
The Fire Truck inspired food truck is my favorite. I like
how they simplified the fireman's outfit into their uniforms. The menu
items were consistent to the theme and I like how you can specify the intensity
of heat that goes into your food.
My
3rd top Choice is Luto ng Ina Mo
Although
their product is very common, they have managed to make it more interesting
with their Name, Menu Board, Food Truck Design and Graphics. I like the
Filipiniana uniform, but would have simplified it a bit. The Terno
would restrict movements especially inside a food truck with limited space and
ventilation. The display communicates the concept very well. I love
the Bahay Kubo inspired Food Truck.
My
2nd Place is Mighty Meaty
I
like the quality of their presentation and display. They're one of the
few teams that considered integrating innovation and sustainability in the
truck design by adding solar panels. The uniforms were simple and
utilitarian. I like how they packaged the product into the sporty
athletic boxing concept. Choosing the females to be the boxers was a nice
touch and balances the very masculine graphics, theme and colors. The
portion of the Meat Cakes could have been smaller, but the packaging was good.
My
Top Choice would be Kahit Saan
I
love the Jeepney inspired food truck. The menu items were common but true
to their market. Their display communicates the theme very well.
The uniforms were utilitarian. The vest added a nice touch and actually
helps in delivering their service. The Plate Number inspired menu board
was genius. The way they group their menu items with Jeepney slogans is
also very creative. I also like the dynamics of the team.
Now
to my least favorites:
Waffles
on Wheels
I
like the product, the packaging and the menu board. I just hoped that the
food truck design was just as good.
Crepes
Wonderland
I
like the concept, the uniform, the display and choice of colors. But the
Crepes, and design of the food truck lacks the whimsy to live up to the
concept.
YOLO
Sandwiches
The
social media concept was ok, but I don’t see how it connects to the
sandwich. The food truck was utilitarian but lacks design.
The
Baconation
The
Menu Items were good and the food sample was great. The Graphics, Menu
Boards and Uniforms were OK. I just wish there's more to their design than
the colors of bacon. An Italian Deli inspired food truck perhaps.
Yummi
Eummi
I
like the promotional uniform. The product was OK. The areas for
improvement would be the Logo, packaging and food truck design.
The
Cheetoes
I
like the vintage diner, Beatles inspired concept. The product seemed ok
and the menu board was good. They could have improved more on how to
connect the product to the concept. Also the food truck design needs
improvement.
After combining the scores from the other two judges, the following emerged as winners:
Top: Healthy Avenue, 1st Place, Middle: That's a Wrap, 2nd Place, Bottom: Mighty Meaty, 3rd Place |
Top: Wheels on Fire, Best Uniform, Bottom: Kahit Saan, Most Unique Concept |
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